CarePortal Copy Style Guide Cheat Sheet

Cheat sheet for quick style-guide answers

Who we are:

• Our North Star is "More than enough care for every child, powered by Care-Sharing and the love of Jesus"
• Our Vision is to mainstream Care-Sharing through local churches first in America, then around the world, one meaningful connection at a time.
• Our Values: Courage, Humility, Excellence
• CarePortal boilerplate: "CarePortal is Care-Sharing technology that drives action for local children and families in crisis."
• Our Purpose: To turn compassion into action—simply, effectively and honestly.
• Our Promise: Closer than ever before to the ones who need our help.
• Our Pillars:
    - Giving, reimagined
    - Connection, redefined
    - Families, restored
• We create content that:
    - Delivers our Vision
    - Builds Credibility
    - Educates Current and Future Participants
    - Addresses Pain Points of Ideal Advocates

Our voice is compassionately savvy, combining strategic and technical innovation with open, loving care.

Write for consistency:

• Always spell CarePortal as one word and capitalize C and P.
• Always capitalize and hyphenate Care-Sharing.
  
• Use people-first language, such as a child in foster care and families experiencing homelessness.
• Use the serial (Oxford) comma.
• Use present tense attributions with quotes (says, not said).

Write for clarity: 

• Start with the most important information
  
• Define uncommon or confusing terms 
• Use descriptive titles, headers and subheads

CarePortal font:

• Primary font is "Inter"
• Secondary font is "Tahoma" (utilize if you are unable to access the Inter font, such as when using Microsoft)

Logos & Usage

Download logo here	App logo usage Mobile and digital platforms: app stores, social media, etc where the square icon is more effective Informal and Digital Materials Tech-specific marketing
Download logo here	Non-app logo usage Gives more versatility and tells a larger story beyond just the tech Formal and Print Materials Large-scale materials Brand storytelling Donor/partner communications
Download logo here	Connected by CarePortal logo CarePortal is a practical tool for streamlining pre-existing network connections for ministries, social movement groups, and local impact organizations. Through partnership, CarePortal enhances the work already being done in order to maximize impact and produce tangible results.

CarePortal Primary Colors

Hex: #ff6129 CMYK: 0, 76, 91, 0 RGB: 255, 97, 41

Hex: #172936 CMYK: 88, 71, 54, 59 RGB: 23, 41, 54

Hex: #faca00 CMYK: 2, 19, 100, 0 RGB: 250, 202, 0

Hex: #00883A7 CMYK: 89, 50, 14, 1   RGB: 7, 115, 167

 

Digital Brochure

To share a digital version of our brochure, you can visit this link!

Brand Guidelines

To learn more about CarePortal's brand values, logo, colors palette, typography and font, please download our brand guidelines. With questions or a style tip, please consult [e-mail]