The purpose of this page is to help deﬁne the identity elements that make up CarePortal brand/marketing identity, convey the rules for their use, and provide references to assist you in their implementation. Consistently expressing the visual identity builds strong brand awareness. This guide cannot address every possible use of the identity, the examples are shown to serve as models for identity applications.
Included in This Article
- Branding Style Guide
- Presentation Deck & One Pager Templates
- Videos for Social Media
- Radio Script
- Assets & Photography
- Marketing Resource Request
BRANDING STYLE GUIDE
Below is the CarePortal Branding Guide. This will help guide you in the correct ways that CarePortal is represented in our communities, churches and agencies.
PRESENTATION DECK & ONE-PAGER TEMPLATES
Here is our branded CarePortal PowerPoint Presentation. When giving any presentation, please use this deck which helps to keep the CarePortal voice and brand consistent.
SOCIAL MEDIA BEST PRACTICE VIDEOS
Share these videos by downloading them to your device and then upload them to your social accounts. Social platforms reward posts that have the video native in the platform.
RADIO SCRIPT (30 seconds)
Every child deserves to be cared for in a loving, family environment. But right here in [insert county], children are experiencing family breakdown. Parents are facing challenges that may be too difficult to overcome without support from caring people. A tremendous opportunity awaits local churches to be the hands and feet of Jesus for these children. Easily discover, respond to, and fulfill needs for vulnerable children with a care-sharing technology platform called CarePortal. Mobilize your church today by visiting [IP website].
Below is a library of our CarePortal logos. There are 3 different versions depending on your need. (Use PNG files when possible. A PNG is a file that has a transparent background. If you require something that needs a background, use JPEG. If your team has a designer, please share the EPS file with them!)
Click here for the Social Media Asset Library
Below is the CarePortal icon library. Iconography is a unified visual language that can be understood by people from different locations and cultures. Icons are widely used for navigation in social places such as airports, train stations, production halls, museums, etc. They let people overcome a language barrier and navigate comfortably in conditions when the time is very limited (e.g. in an airport). The same principles apply to iconography systems for digital and printed products. The right usage of icons helps to make in-product navigation more accessible and increase business metrics (CTR, number of successful onboarding sessions, etc.). Consistency, readability, and scalability are the core parameters of any design system. Consistency influences a general trustworthiness of a product, readability increases the speed of interactions, and scalability lets your product to grow effectively.
To Download Click Here, which will take you to a Drive Page to download all Icons in Teal or White
Click here to be routed to the CarePortal order form (brochures, business cards, etc...)
Click here to download the CarePortal Event Announcement Document
Click here to fill out the CarePortal Marketing Request Form